ONE HERITAGE. FAMILY OWNED.
Exceed was foundedin 2021 by two brothers — not by chance, but by conviction. What started as apassion quickly became a mission: to create bold, emotional fragrances that leave a mark.
With no investors, no shortcuts, and no compromises, they built Exceed as an independent family business from the ground up. Not in a lab or boardroom - but with creative vision, endless testing, and relentless drive.
Their belief?
Perfume should do more than smell good. It should feel like something.
PERFUME AS EMOTION, NOT A PRODUCT.
At Exceed, we don’t chase trends. We chase emotions.
To bring our bold visions to life, we collaborate only with award-winning perfume houses, such as Moellhausen in Milan, known for their decades of craftsmanship and creative excellence.
Each bottle is handmade in a traditional German manufactory, filled and finished with care - because true quality is not produced, it is crafted.
WHAT "EXCEED" MEANS TO US
To “exceed” is to go beyond the expected. Beyond formulas. Beyond limits. Our name reflects our approach: we challenge ourselves to create perfumes that rise above the ordinary — and resonate deeply.
We don’t create for everyone. We create for those who want more.